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TikTok’s preeminent food stuff critic Keith Lee has boosted companies and spurred crowds of followers to go to destinations he recommends. Mostly focusing on area and Black-owned firms, the previous MMA fighter, 27, is nothing at all Otherwise modest — “I’m not well-known, I’m just popular,” he informed Rolling Stone earlier this 12 months — but his content exhibits just simply how much effects social media might have over the corporeal environment: The best way customers stream in just after his suggestions is dubbed “the Keith Lee Influence.” -SC
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